* Develops an exciting new cultural approach to the study of markets that helps to explain some of the puzzles and oddities in the way markets work. * Reveals the important and implicit role that cultural dynamics play in the way markets are organized and the way people operate within them.[...]

Today it is not uncommon to find items in department stores that are hand-crafted in countries like Thailand and Costa Rica. These "traditional" crafts now make up an important part of a global market. They support local and sometimes national economies and help create and solidify cultural identity[...]